WEB DESIGNING

Your website is your place of business. You may have all sorts of campaigns out there, tapping the far-flung reaches of cyberspace for a rich vein of new customers, but ultimately everything will be channeled back through a single point that is your website. In an uncertain and constantly evolving digital world, your website is the one thing over which you have complete and explicit control. You can change anything and everything on your website. You can tweak it, tune it and manipulate it in any way you want. You can build in ways to track and measure all of the activity on your website. It is your website that converts that traffic into prospects and customers – taking the numbers and transforming them into something of tangible value to your business.

Your business goals and the needs of your target market. Build something that aligns the two and you will end up with an effective website. Different businesses will follow different processes involving different groups of people when designing, developing and implementing a website, but regardless of the approach you choose to take, how formal or informal the process. Identifying your competition, analyzing what they are trying to achieve with their websites, where they are succeeding and where they are failing, can be a great way of getting ideas and looking at different ways to compete online.

There are a number of key stages that generally form part of any web development project :

Planning

Establish your goals for the site; analyze the competition; define who your target market is, how they will find you online and what they will be looking for when they arrive; map out a schedule and decide who will do what and when.

Design

Decide on the ‘look and feel’ of the site: colors, graphics, information architecture, navigation, etc. The way that information is arranged can have a big impact on a site’s usability and its perceived relevance and authority both for users and search engines.

Development

Putting it all together, taking the agreed design and constructing the actual pages of the site, crafting the content, links and navigation hierarchy.

Testing

Before getting on to website to get published, make sure everything works the way it should. Make sure it is in responsive mode cause that is the most important aspect on the internet.

Responsive web design (RWD)

If your customers are mobile then you would probably be wise to design your site with mobile screen sizes and functionality in mind.

Deployment

Your new site becomes live on the internet for the whole world to find... or not, as the case may be. They are about making sure that your site content can be accessed by the widest possible audience, and delivering the information and functionality users want in a way they’re comfortable and familiar with.

Usability

The theory behind web usability is straightforward enough: simple, elegant and functional design helps users to achieve what they want to achieve online more effectively. It’s about taking the frustration out of the user experience, making sure things work intuitively, eliminating barriers so that users accomplish their goals almost effortlessly.

Accessibility

The term accessibility, in relation to the web, refers to the process of designing your website to be equally accessible to everyone. A well-designed website should allow all users equal access to the information and functionality they deliver. By adhering to accessibility guidelines when designing your site you are basically making sure that it is useful to as broad a cross-section of your target audience as possible.