SEO

Search engine optimization is widespread in the world of online advertising search engine optimization has grown to become a multi-billion dollar business. The search engine acts as an intermediary between consumers and websites. Its goal is to provide consumers with links to the highest quality websites on the organic side while making a profit through the auctioning of sponsored links. In order to rank websites, the search engine scores each website on its estimated quality using information gathered from the Internet using crawling algorithms and data mining methods. Online search engine are highly affffected by search engine marketing decisions made by website owners and the policy of the search engine.

Consumers using a search engine face the option of clicking organic or sponsored links. The organic links are ranked according to their relevance to the search query, while the sponsored links are allocated to advertisers through a competitive auction. Since consumers tend to trust organic links more, advertisers often try to increase their visibility in the organic list by gaming the search engine’s ranking algorithm using techniques collectively known as search engine optimization (SEO).

SEO is an important tool to increase a site’s visibility for advertisers who can afffford to pay more. The majority of online advertisers invest in both SEO and sponsored links SEO—short for Search Engine Optimization—is the art, craft, and science of driving web traffic to web sites. Effective use of SEO means understanding how Google works: how to boost placement in Google search results, how not to offend Google, and how best to use paid Google programs driving traffic to a web site can make the difference between commercial success and failure. SEO involves creating an effective business campaign: understanding your sales proposition and benefits, creating a strategy for drawing and converting prospects, and being better at what you do than your competition.